If you're looking for a scent-sational summer trip, follow your nose to the Plateau de Valensole in Provence, France. From late June to mid-July, this high plateau transforms into a purple sea of lavender. Situated more than 580 metres above sea level and spanning approximately 78,000 hectares, it is one of the largest areas in France dedicated to lavender cultivation.

Lavender has flourished in Provence for centuries. The ancient Romans brought the plant to southern France, using it for bathing, cooking and healing. The word itself comes from 'lavare', Latin for 'to wash'. By the Middle Ages, local monks were cultivating it for medicinal purposes. The real boom came in the 19th century, when the perfume industry in nearby Grasse took off. Over time, lavender fields spread across Provence, especially in high-sun, well-drained areas like Valensole. Today, 1,700 growers tend to around 25,100 hectares of these shrubs. They cultivate both traditional lavender—for perfumes and skincare—and lavandin, the longer-stemmed cousin often found in household cleaning products and air fresheners. So don't just leave it to chance—plan ahead, follow the scent trail and let your summer bloom with lavender memories.