World Art Day is held on 15 April to mark the birthday of Leonardo da Vinci, honouring his lasting influence on art and human creativity.

Art surrounds us. Creativity and self-expression are part of human identity and mould our past and future. While some might dedicate their lives to the arts, others are the recipients of what artists channel. World Art Day on April 15 celebrates this ever-flowing link between artistic creations and society that shapes our cultures.

Imagine stepping inside the larger-than-life artworks of Vincent van Gogh, immersing yourself in the bold and textured brushstrokes. The Carrières des Lumières exhibit in Les Baux-de-Provence, France, offered exactly that during its 2019-2020 run.

Housed in a former limestone quarry, the exhibition transformed Van Gogh's paintings into a shared physical space, projected across towering stone walls and floors. Rather than standing back to observe, visitors moved through colour, rhythm and scale, experiencing how technology can reshape the way we encounter art. It's a fitting reflection of World Art Day's purpose: not just honouring masterpieces, but rethinking how art lives, evolves and continues to engage new audiences.